The mid-year review gives business owners a chance to listen before they bleed. It is not exciting, but it is kind. It tells the truth while there is still time to do something with it.
Of course, not every business owner takes that chance. Some will still arrive near the end of June asking what can be done, hoping there is a clever answer that will undo months of drift. Sometimes there will be options, and sometimes those options will be useful, but they will rarely be as powerful as the choices that existed earlier.
