Looking back, I can say I was right, although not in the childish sense that everybody else was wrong and I had understood everything perfectly. I was right about what created the value in Banks Consultancy and right that the value could not be separated from the behaviour that produced it. Clients noticed the difference between being understood and being processed, even when a purchaser believed turnover could be transferred like office furniture. Profits extracted from a weakening base eventually mattered less than the profits no longer being produced, and the four pillars were not branding inventions but a description of how Robyn and I had already chosen to work. Where I was wrong was believing the same truth would become obvious to everyone merely because the evidence was sitting in front of them. Being right did not make me effective. It certainly did not make me easy to live or work with while I kept trying to prove it, and that part of the result belongs to me rather than to MW Lomax.
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